Im Marina mum to 2 bubbly kids who love to stay active through various sports and clubs. Afterschool is often a rush to clubs. My daughter particularly struggled with energy level especially when she joined a competitive swimming squad at the age of 8. I learnt from speaking to other parents that it's a huge challenge to find a handy snack to take with you when you are rushing off to training. Like me, they too were looking for a more nutritional snack on the go to keep kids filled until meal times not sugar loaded cereal bars.
Sadly, adult protein or sports snacks contained ingredients that were not safe or had the levels not suitable for young people. They can cause stomach cramps and could be damaging in the long run. I didn't want to feed my children with products that contained artificial sweeteners and cheap protein versions.
This is when I realised there was a real need for an alternative option that suits young people's nutritional profile that they can eat as everyday healthy snack.
That's why our product formulation is underpinned by:
• Months of R&D work with Science and nutritional experts.
• Scientific evidence of the nutritional needs of youth athletes.
• Identifying key macro/micro-nutrients to support young people( gut, brain & body).
• How the ingredients will support the gut microbiome stability of a young person.
• How these nutrients correlate for maximum effect.
• How the nutrients are absorbed in their bodies.
Starting ProYouth Nutrition has not only provided our family with a balanced snack for our everyday lives, but also gives me the work/life balance to work around my kids.
Nutrition & Fitness Brand Ambassador
This is Peter O Halloran. Peter is an award winning Food Science & Sports Science nutritionist, Personal Trainer and Online coach. Peter became ProYouth’s official brand ambassador in July 2020.
Peter holds over 10 Nutrition certification which include:
BSc (HONS) Food Science & Health
DIP Sports and Exercise Nutrition
DIP Advanced Sports Nutrition
DIP in Child Nutrition
Qualified Personal Trainer
QQI (level 5) Psychology
Peter has won several fitness and Nutrition industry awards including – Irish Fitness Best Fitness Nutritionist/Dietitian 2018, 2019, Irish Beauty Blog Award's Best Fitness Influencer 2019.
Whilst we work with Applied Sciences and Life sciences experts, Researchers and Advanced Nutritionists for new product development and formulation, Peter has become ProYouth’s favourite go to expert to seek advice when our community looks for nutrition and excercise support.
KICKSTART Children's CHARITY
BE INSPIRED, BE INSPIRING – #PROYOUTHFAMILY OF YOUTH AND CHILDREN RAISED OVER £1000, FOR CHILDREN IN DEEP POVERTY
Our drive to inspire the next generation goes beyond nutritional product and nutritional education.We also feel it is our responsibility to do our part to tap into the reach of our community to make a difference for a charities espcially those in dire state.
In addition to our donations to the Food Bank, NHS, Armed forced and other small chraities, we also chose to partner with Kickstart is an organisation that shares the same ethos and mission as us in wanting to inspire and help the next generation by teaching and coaching on life skills that gives them a stepping stone into future career life.
Our community of young children and youth aged 5 - 18 years used their love of sports to raise funds for Kickstart.
“This fundraiser is an opportunity for our young sporting communities to really give back to those less fortunate in the way they know best – through sport! I cannot tell you the impact that your support will have – it may seem a small act, but each young person we work with has the potential to influence many lives’. Peter Danby, is the INSPIRE Leadership Programme Director.
Haran Thurairajah, founder of the charity Kickstart adds: “We’re so delighted to be partnering with ProYouth on such a topical and exciting new fundraiser and it’s truly a great feeling to know that despite all the hardship at the moment, there is always capacity to help those who need it the most!”
For more info checkout our 'community section'