When my daughter joined a competitive swimming squad at the age of 8, she struggled with energy levels. Whilst we eat healthily, I learnt from speaking to other parents that it's a huge challenge to find a handy snack to take with you when you are rushing off to training. Many parents like me were looking for something that's more nutritional and not sugar loaded cereal bars.
Sadly, adult protein or sports snacks contained ingredients that were not safe or nor had the levels suitable for young people. A couple of times, when my daughter ate just a few bites of adult protein bars it caused her stomach cramps. I didn't want to feed my child with palm oils, sweeteners and cheap protein versions.
This is when I realised there was a real need for an alternative need for young athletes and I became passionate to be the one to bring that alternative to the market.
That's why our product formulation is underpinned by:
• Scientific evidence of the nutritional needs of youth athletes
• Identifying key macro/micro-nutrients essential for a young athlete’s pre and post workout
• How each of these nutrients correlate with each other for maximum effect
• Aiding nutrient absorption in a young athlete’s body
• How the ingredients will support the gut microbiome stability of a young person.
Nutrition & Fitness Brand Ambassador
Peter o Halloran is the CEO and founder of PPT FITNESS and PPT NUTRITION. Peter is an award winning Food Science & Sports Science nutritionist, Personal Trainer and Online coach. We love Peter’s energy and no nonsense approach to diet, nutrition and fitness. Peter is well known and respected by the industry for his scepticism of quick foxes and fad diets.
Peter is became ProYouth’s official brand ambassador in July 2020. He holds over 10 certification which include:
BSc (HONS) Food Science & Health
DIP Sports and Exercise Nutrition
DIP Advanced Sports Nutrition
DIP in Child Nutrition
Qualified Personal Trainer
QQI (level 5) Psychology
Peter has won several fitness and Nutrition industry awards including – Irish Fitness Best Fitness Nutritionist/Dietitian 2018, 2019, Irish Beauty Blog Award's Best Fitness Influencer 2019.
Whilst we work with Applied Sciences and Life sciences experts, Researchers and Advanced Nutritionists for product formulation, Peter has become ProYouth’s favourite go to expert to seek